Alex Alabi

These are the greatest tools for properly managing your social media accounts, from content generation to social media post scheduling. It takes more than 15 minutes per day to manage social media. Whether you work for an agency or a brand, or you run your own company, this is true.

The desire to participate in activities is at an all-time high. Because 73% of consumers are more likely to buy from firms that respond to social media, this is the case. Even the most seasoned social media managers, who have witnessed Instagram's transformation into Facebook, are finding it difficult to keep up with the need for engagement.

Someone should be representing your brand on social media all day, responding to and engaging with users.

There aren't enough hours in the day to complete all of your tasks. If you don't leverage tools to help manage social media, you'll miss out on everything from brainstorming fresh content ideas to keeping a watch on your competitors' Facebook advertisements.

We've put together a list of some of the best and most useful social media management tools. All of these tools will assist you in working smarter rather than harder.

If you can lay your hands on any tool, you can try it out by signing up.

After all, who doesn't want to simplify and improve their social media lives? #yes

“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”

1. BuzzSumo

Have you run out of ideas for social media posts? BuzzSumo is an excellent source of new content ideas and articles to distribute. Simply put in a topic and see what comes up.

You can use filters to narrow down the types of material you want to see, whether you want to share:

• Articles.
• Infographics.
• Videos.
• Giveaways.
• Interviews.
• Guest posts.

You can export this information and even set up alerts to inspire you with day to day content.

Use BuzzSumo to find top influencers y topics and start following them right away. After following a few prominent influencers you can learn what information and topics they share most often and what websites they post on.

Do you see what's going on here? In this tool, you can track and monitor influencer and competitor data. The

Enterprise and Custom plans cost $79 $139 $239 or $99 per month.

2. MeetEdgar

MeetEdgar is fun to use. You can choose topics like recipes humour or questions and schedule these types of topics to e posted on days of your choice.

If you ever find yourself getting lulled y social media content which everyone does MeetEdgar is a great solution. MeetEdgar will add a little fun to your social media schedule. He only posts content that Edgar thinks is worth participating in.

One of the best features of MeetEdgar is that once you have selected and set your favourite topics Edgar will make sure you never run out of material. As a result, you won't need to reload or switch themes as often. You don't have to worry because Edgar will take care of it.

Edgar started sharing old stuff that people might have missed for the first time after the entire thread was posted. Since the organic reach on social media is limited sharing the document gives it a second chance for engagement. Edgar thanks you very much!

Pricing Tiers: Free 2-week trial or $49 a month

3. Post Planner

Post Planner is one of my favourite social media content tools. To see what types of content are being shared around a specific topic or person search by:

• Topic.
• Trend.
• Keyword.
• Hashtag.
• Facebook.
• Twitter handle.

Search through their recommended feeds based on industry and interests and discover new content ideas.

The tool will also assign each piece of content a performance engagement rating. This rating based on Post Planners custom algorithms helps determine if a post is worth sharing.

Post Planner can determine these ratings by looking at past performance and predicting future engagement specific to your audience.

BONUS: You also get a scheduling calendar with Post Planner.

Pricing Tiers: $3, $9, $19, or $49 monthly, depending upon profiles

4. Foursixty

Foursixty is ideal for e-commerce enterprises and Instagram users. This is a platform created specifically for merchants who want to promote Instagram user-generated material on their website in order to boost sales and keep track of their brand.

Foursixty's concept is to highlight a company's items by highlighting Instagram images that consumers share and tag about it.

The product display on Instagram may be customized and displayed on shopping pages, email newsletters, and just about anywhere else where code can be placed. Customers are encouraged to add more items to their shopping basket and to follow along on Instagram after seeing these Instagram posts.

Aside from the UGC angle and sales increase, Foursixty also lets you schedule Instagram posts from the platform.

Pricing Tiers: $50, $100, or $300 monthly.

5. Semrush

I'm a little prejudiced because I work for the firm, but SEMrush is one of those one-stop-shop tools, and their social section has lately improved. Although the tool focuses on keyword research and SEO, it also offers over 30 capabilities for content marketers, link builders, social media marketers, and just about any other type of digital marketer.

SEMrush has introduced a new addition to their range of services that allows you to schedule and monitor social media postings, which is a great addition to their new features.

Here’s a breakdown of their social portion of the tool:

• Social Media Poster: This fresh new tool allows you to plan, schedule, and generate posts on Facebook and Twitter, as well as monitor your social media performance.
• Social Media Tracker: Do you require analytics? To track and evaluate your competition across key social media networks, go to the Tracker. This isn't a brand-new tool like the Social Media Poster, but it will provide you with some useful information on what your competitors are up to on social media.

Pricing Tiers:   $99, $199, or $399 monthly. Discounted rates are available for yearly plans.

6. Sprout Social 

One of the greatest social media management tools is Sprout Social. Sprout is trusted by over 19,000 businesses, including the Hyatt and VICE.

Trust Sprout for:

• Social media scheduling.
• Engagement reports.
• Analytics.
• Brand monitoring.

Sprout Social can drastically assist you to save time and complete your daily social media tactics, whether you're a little business focused on a few social media networks, an agency managing numerous brands, or an enterprise organization that requires it all.

Pricing Tiers: After a free 30-day trial, you'll have to choose between a monthly plan of $99, $149, or $249.

7. Hootsuite

Hootsuite allows you to connect, monitor, and schedule posts for 35 different social networks. They are also Sprout Social’s biggest competitor for social media management.

Very rarely will you meet someone who uses both Hootsuite and Sprout Social, and that’s because – frankly – you don’t need both. These tools are both fantastic and offer an array of social media features, but are very familiar with what they offer.

a few similarities; however there are a few things that set them apart.

• Up to three social media profiles are free with Hootsuite. Sprout Social offers a free 30-day trial, but after that, you'll need to pull out your payment card.
• When it comes to languages, Sprout Social is truly international. Hootsuite has certain limitations, but not by much.
• Hootsuite integrates with a large number of apps, including Salesforce, Marketo, and SocialFlow. Sprout Social integrates with all of the major social media platforms, with the exception of five (Uservoice, Bitly, Feedly, Zendesk, and Google Analytics).
• When you log in, their dashboards are radically different. Hootsuite takes a more comprehensive approach, displaying everything you need to know (scheduled posts, brand mentions, engagement, feed, etc.).

Sprout Social has a cleaned-up version of this and only displays one portion at a time with the top menu and sidebars offering the rest.

Pricing Tiers: For up to three profiles, it's free; otherwise, it's $19, $99, or $499 per month. You'll need to request a demo to have access to Hootsuite's custom solutions if you need enterprise administration.

8. SOCi

SOCi is an excellent social media scheduling tool that offers something a little different from Hootsuite and Sprout Social's standard plans. SOCi is what Post Planner and Sprout Social would have named their child if they had one.

The Content Center is one of SOCi's greatest features. SOCi uses its own algorithms to rate the Social Web and tell you what social material is engaging and what isn't. SOCi then gives you a numerical score and posting recommendations, similar to Post Planner.

They also include social media review and reputation management, lead generating, reporting, and more, in addition to content ideas and scheduling.

Pricing Tiers: SOCi does not provide pricing information to the general public. To get a personalized quote, you'll need to book a demo and discuss your specific requirements.

9. Social Bakers

Every social media manager should have this tool. This is a program you'll want to check into on a daily basis, regardless of the scheduling tool you use, to get everything you need to know about your social profiles.

You can obtain real-time insights for Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn with Social Bakers. In one platform, you can track engagement, share reports, and examine the outcomes of social advertisements.

This social media application, however, does more than merely track data. You may create reports that analyze the performance of up to ten social media profiles or industries at once, allowing you to keep tabs on your competitors and/or industry's social media activity.

What a fantastic opportunity to outshine your social rivals!

Pricing Tiers: You can get started with the tool for $20 per profile, but if you want a lot of flexibility, you'll need to request a demo to learn about other options and pricing.

10. TweetReach

Do you want to see how your Twitter account stacks up?

Tweet Reach used to be able to tell you everything you needed to know about Twitter's performance and engagement. They've recently partnered with Union Metrics to deliver Instagram and Facebook analytics.

With TweetReach you can:

• Monitor any topics or profiles, even your competitors.
• Create Trackers for Twitter, Instagram, and Facebook.
• Track trends in sentiment and engagement rates.
• Export your data into CSV or PDF reports.
• Determine the reach and sentiment for any hashtag on Twitter or Instagram.
• Discover the hashtags that get your content in front of new audiences.
• Find influencers in any community.

Pricing Tiers: $99, $199, and $399 a month

11. Tailwind App

There aren't many options when it comes to social media tools for Pinterest. There is, however, Tailwind.

Pinterest and Instagram, the two image-based social media networks, are both served by Tailwind.

You'll be able to track when someone pins an image from your website or engages with an Instagram post once you have the tool. It also allows you to create hashtag data, track brand mentions across both social media platforms and more.

To explore if this social media measuring tool is perfect for your Pinterest and Instagram accounts, you may start a free trial.

Pricing Tiers: The price ranges from $9.99 per month to $799 per month. To unlock pricing for the enterprise option, you'll need to request a personal demo.

12. Bit.ly

It’s a must.

Bit.ly is one of the few tools that allows you to shorten long URLs, and they've done so for over 30 billion connections so far. You'll want a unique tracking parameter on each URL, not one that the social media users will see because you'll be using many social media networks.

Bit.ly allows you to shorten, tweak, and track URLs, transforming long, complicated URLs into neat, attractive small ones.

Pricing Tiers: Free

13. Buffer

Buffer is one of the most well-known social media tools. You can share content and schedule posts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Plus with just one click.

Buffer, in a nutshell, allows you to stagger material throughout the day so that your social network feeds are always fresh. You can also plan ahead of time, which is quite convenient.

Pablo Image Creator can also be used to generate bespoke graphics. You may also look at engagement and reach statistics for your posts.

Buffer is a must-have for everyone who owns or works for a registered charitable organization. All recognized nonprofit organizations receive a 50 per cent discount (on already competitive prices).

Pricing Tiers: Free, $10 or $99 monthly

14. TweetDeck

Do you want to manage many Twitter accounts? This is the ideal Twitter application for you! The dashboard looks similar to Hootsuite, but it's completely distinct and tailored to your Twitter needs.

TweetDeck:

• Organize your Twitter account by building collections, filing lists, searches, activity, and more.
• Tracks topics, events, and hashtags to help with brand monitoring and to stay in the know of trending conversations.
• Manages multiple Twitter accounts and lets you tweet, monitor, and follow from one dashboard. TweetDeck completely removes the hassle of logging in and out.

15. Crowdfire

Crowdfire is a fantastic app. It's made to assist you to increase social engagement while driving traffic to your website and landing pages. They advertise themselves as a "super-smart marketing companion," and they deliver on that promise.

Crowdfire will provide suggestions to help you improve your social media approach. Here’s how:

• Crowdfire connects to your social media accounts and starts to learn about your business.
• Then, each day, Crowdfire walks you through a few simple tasks that are tailored to your objectives.

• Finally, once you grant it permission to do so, it starts creating and finding content that your audience will enjoy and posts for you.

Pricing Tiers: Free